Mesmerize your viewers with our sizzle reels.
3-5 minute videos that combine visuals, audio and messaging to create a fast-paced, stylized overview of a product, or service.
Ready to finally tell your story in a captivating and attention-grabbing way?
The Griffin Group . Expert has been fluidly weaving together sizzle reels, product and business videos, hosting reels and trailers for over 100 clients—such as Google, Verizon, Playstation—and NY Times bestselling author J. Randy Taraborrelli.
Our videos are guaranteed to be compelling—to keep your audience engaged from beginning to end. Here’s how we earn your trust in our services:
Features from our services
We develop a strong and unforgettable campaign message.
Whether it's your mama's favorite lasagna recipe, legal advice, or medical opinion we develop videos that sizzle!
We work with top-of-the-line camera equipment and lighting gear.
This ensures your videos will carry over the same quality as it does on big screens to the smallest of screens.
We position you as the expert.
Your videos will not only tell your story, but influence viewers to take an action whether it be buying your product or saying “Yes!” to your demo.
Sanda Moldovan DDS, MS, CNS
THE DOCTORS TV Show's Go-to Oral Health Expert
"Cathy's energy and unique creativity will bring your business to a whole new level."
Howard C. Samuels
Founder & CEO
"They are in a lane all on their own — they executed non-traditional media strategies effectively and consistently."
The Hills Treatment Center
Online video is expected to grow 55% this year.
Video is the TOP way to market your business. Let's talk.
- Over 3 billion hours of video are watched each month.
- Over 700 vides are shared on Twitter each month.
- 100 million people take actions (likes, shares, comments) every week.
- The average internet user will spend 88% more time on a website that has video.
- 500 years of video are watched every day on Facebook.
- 92% of people who watched a video on their phone will share it with others.
TV News Producer
"Traditional press releases are a relic of the past. Cathy's integration of video pitching in her press releases attracts attention from tv producers — like me — whose inboxes are jammed with old school, wordy pitches. Cathy's been a television journalist so she knows we want to see whether her clients can come across credibly on camera."
View Our Work
Client Sizzle Reel
Digital Press Release
Digital Video Release
J Randy Taraborrelli
NY Times bestselling author J. Randy Taraborrelli
"My 18th book, "Becoming Beyonce: The Untold Story," received more global attention than any of my other 14 New York Times bestsellers. The Griffin Group . Expert delivered an amazing digital dimension to my book promotion. My readers can connect to me and the many people who shared their stories with me in a very personal way now. Cathy, John and Ashton produced a sophisticated video marketing product for me that's unbeatable."
Meet Our Experts
Cathy Griffin is a tv writer, producer and author. She has decades of experience running an independent international news bureau.
Her career broadly spans verticals including print and broadcast journalism, investigative research, media consulting, publicity and multi-media marketing.
John Wilbers is professional Director of Photography in Los Angeles, CA. He shoots for Google, Verizon, Playstation, MasterCard, FOX Studios, as well as 100's of other top of the line companies.
His passion and goal is to make you, and/or your product, look even better than you had envisioned it on the big and/or small screen.
Ashton Bingham is an editor in Los Angeles, CA, and has been editing since he was old enough to hold a camera. From extensive experience editing feature films, short films, commercials/promos, pilots, trailers, and sizzle reels, he has an exceptional eye for technical precision and visual exhilaration.